Today’s ever-connected world requires constant and consistent communication. Missed calls due to devices being unavailable can disrupt critical interactions and cause personal, professional, or business setbacks. Missed call alerts (MCAs) turn such instances from a communication gap to a reliable notification system.
Our MCA is a user-friendly and powerful solution that works relentlessly on the MNO’s backend. It gathers and processes missed call information when a phone is switched off, out of network coverage, or busy on another call. Once the user’s phone is back online, MCA sends them an SMS notification with the details of the missed call. This MCA alert includes the caller’s number and the time of the missed call.
- MCAs increase call-back instances and thereby boost Average Revenue Per User (ARPU).
- MCAs, as a value-add, enhance operator reputation and growth.
- MCAs can also be used as a revenue channel for push advertising.
- Users can choose subscription-based or on-demand MCA services, available for postpaid and prepaid plans.
- Subscribers can set up automated, personalized SMS, which can be sent to the caller in case of missed calls.
- While subscribers can individually blacklist/whitelist numbers, administrators can maintain system-level blacklist/whitelist for calling/called parties.